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Want to boost your expert status
AND your income?
Learn how, via my new distance-learning class:
Market with Authority: Build Credibility and Professional Name Recognition on the Web
Class starts the week of January 14. Register here
FREE PREVIEW CONFERENCE CALL
Join me in a free preview conference call to find out how you can quickly reach new audiences who are prime candidates for your services and products.
Find out:
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4 reasons why you should market your services online
- 2major myths that discourage professionals from marketing
- How the internet has changed in the past 2 years, and why you
should take advantage of these changes
- How incidental teaching can boost demand for your services or
products
- The 4 most important factors that determine whether and when
people will be eager to pay for your services
. . . and more.
Date: Thursday Nov 29, 2007
Time: 9:15 pm Eastern/ 6:15 Pacific
Oops! - Sorry you missed it. But you can get the audio recording. Type your first name and primary email address into the box below:
Your information will never, ever be sold to or shared with anyone.
What professional name recognition can do for you:
- More demand for your services. Professionals who are in demand are those with the highest name recognition, not those with the most experience or the most publications. When people can't readily discern the difference between one professional and another, they choose the one who is most familiar.
- An opportunity to share your passion. Reach new audiences who are hungry for what you have to offer. There are thousands of people who will resonate to your passion for your topic. They just don't know yet who you are nor how to find you.
- Make a difference in many, many lives. The more people who know about you, the more people you can help. And when they tell their friends and associates, your name recognition could skyrocket!
How do you build professional name recognition on the Web?
It starts with offering a few nuggets of helpful information that people can immediately apply in their lives, and then distributing your helpful information among several different pathways and places online.
Eventually people will associate your name with your topic of expertise. And when they're ready to buy products or services in your specialty area, they will think of you first!
The secret is knowing where to find the audiences that will most likely purchase your services or products, AND knowing the best ways to reach them.
How this has helped me: As I built my own online web presence I was rewarded with:
- Interviews with major TV, radio and print media
- Paid speaking engagements
- New clients for evaluation, psychotherapy, and coaching
- Consultations and workshops with businesses
- New networking opportunities
. . . And you could reap similar benefits by following the steps outlined in the course.
What's this course about?
Here's a sample of the format (If you can't see the slideshow, unblock
pop-ups and ad blockers in your browser preferences or tools/options.)
In this course I will show you, step by step, specific resources and targeted strategies that will put you in touch with audiences who need and want your services.
Some topics that will be covered include:
- 4 critical steps to getting known and recognized on the internet as an expert in your field
- How and where to find audiences that need and want your services
- The 5 biggest mistakes that professionals make when trying to communicate with the public
- Website or blog? How to decide which is best for you
- Your greatest competition online: Who they are and how to get the edge
- 5 ethical pitfalls and how to avoid them
- Free and almost-free resources to attract people to your web home
. . . . And much more. I'll be including guest experts in selected topics, to add even more value to this course!
Course format: This course will have two major components:
 A self-paced didactic component: Coursework is presented online in slideshow format with accompanying audio narration. There are 5 modules of 30 - 35 minutes each. Each week you will get, via email, a password-protected link to a lesson. Log on and learn at a time that is convenient to you, and proceed at your own pace.
 Weekly Q&A sessions via live teleconference: Ideally you will attend live. But if you can't, submit your questions in advance. The calls will be recorded and you will be able to download the audio at your convenience.
This course isn't for everyone. There will be some homework. Sign up only if you're serious about building name recognition online and attracting new audiences.
What's the cost of this course?
For all 5 modules, plus 5 live weekly Q&As: $199. Colleagues who have previewed the course content tell me that it's worth much more. After all, if you get just one paying client after going through this course, you'll recover your investment and then some.
But for now I'm more interested in making the course affordable. The content is so valuable, that the fee will probably go up in future presentations.
Here's a bonus for students who sign up now: As an alumnus/alumna of this initial launch, you will have access to all future presentations of this course for FREE. The Internet is an evolving medium. This course will be revised as new resources and new opportunities arise. You are welcome to sign up again and again, as my my thanks to you for your participation in the initial presentation of this course.
Your one-time investment gives you access for life.
I'm not sure if I'll be able to extend this offer to future students. So this is the absolute best time to enroll.
Guarantee: Sign up and take the first class module. If you decide at that point that you don't want to continue, I will issue you a refund. You have nothing to lose, and so much to gain.
Register by 11:59 pm EST Jan 6 and get a 15% discount. Enter this special code in the checkout process: JUMPSTART
About me
I'm a psychologist/coach/teacher/writer, and a Board member of the Division of Media Psychology of the American Psychological Association. I've been in independent practice for 30 years, always using ethical, cutting-edge marketing techniques that have helped earned me a very comfortable living, doing work that I love.
I've studied online marketing and publicity with some of the biggest names in the business, but have refined their techniques to fit with my own style and with the types of clientele that work best with me.
My goal is to help you find your style, as you harness the potential of the Internet in reaching audiences that need and want what you have to offer.
Your information will never, ever be sold to or shared with anyone.
Pauline Wallin, Ph.D. 201 S. 32nd St., Camp Hill, PA 17011
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